Email Marketing FAQs
A law adopted on January 1st, 2004, that establishes requirements for those who send email with primary purpose of advertising or promoting a commercial product or service. The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties.
Canada's Anti-Spam Legislation named CASL affects mailings to Canadian users. Emails to Canadian users now require consent such as double option confirmation and other requirements.
For full details on the CASL law refer to the following:
HTML is the format most commonly used to communicate in marketing email messages. It allows you to use unique fonts, graphics, and colors. Using HTML makes can make an email message more interesting to read and can typically increase response rates from 30% to 40% over a straight text format.
ISP (Internet Service Provider) or IAP (Internet Access Provider)
An ISP is the company that provides services allowing you to access the internet.