Every year, consumers tend to be generally barraged with tons of holiday marketing mails/messages. With this in mind, how is it possible for you as a company to stand out & create that holiday marketing campaign that rocks with profit?
Below are some basic tips to consider if you want your holiday marketing campaign message to stand out & make great impact with your target audience.
Getting the Timing Right:
We all know that consumers look towards to the holiday season every year, however, sending or blasting them with holiday marketing mails centered on sales or new products/services way too early – will frustrate all of the excitement and likely create irritation.
The thing that would be right to do would be to start promoting your campaign around one to two months prior to the main occasion, and keep on mixing up the messaging so as to ensure it doesn’t get worn-out. Including words such as “coming up,” “last chance”, and “happening now” among others – are creative ways to express the same delight and significance at diverse stages of the campaign.
Include Meaningful Messages
For majority of businesses, the objective of a holiday marketing campaign would be to boost sales, profits, company engagement and brand awareness. Nonetheless, consumers are usually less receptive to messages that focus just on the deal.
Folks respond much better to “authenticity,” thus a message from a cooling & heating firm encouraging clients to update or upgrade their furnace so that they can stay warm & comfortable with loved ones during the holiday would be more appealing than simply talking about furnace price discounts. Take note to discuss the emotional benefits and features – as well as the rational side.
Seek out ways to be creative & personal when wishing your clients a happy holiday. Contingent upon the nature of business that you do, something as basic as an email, with a sincere holiday message can be just as efficient as forwarding out a personalized gift.
Utilizing Social Media to Engage Clients
When you share majority of your holiday marketing messages on social media platforms – this can serve as one of the ultimate ways to engage & expose your clients and target audience to your message and offering. In case you send your clients holiday gifts, inspire them to post & share images online while tagging the company. Whatever you do, try to create an incentive such as discount benefits – to encourage more likes or shares on a post.
Forwarding out expressive messages at the right time in the correct fashion is key-point in making certain that your campaign rings in the minds of your consumers.
Planning the Perfect Holiday Marketing Campaign
The company TechRadar said its online sales skyrocketed to a record breaking amount of $3.34 billion on one of the last Black Fridays.
If you really desire taking a large piece of that action, you need to start planning beforehand.
The following holiday marketing campaign checklist will help guide you through each phase of the process.
Decide On Your Creative Model
To run a successful social media campaign during the holiday periods, you need to come up with a rock solid idea or model!
If you are not certain where to begin; you can take a few minutes and respond to the following inquiries.
You need to really know the points to focus for your holiday marketing efforts. You need to know the actual products or services that need full focus – so you concentrate on these.
Thinking about using influencers to help boost your campaign? You need to know those that fit in!
You need to broaden your scope here and have a good list of Influencers that can help you make it happen.
Along with content creation for your business, use of branded images and videos can help boost your marketing sales during the holidays. They serve as powerful tool for engaging with your target audience and customers – as you stylishly market your business. Invest in producing original content with related images and videos.
You can build a portfolio around this by creating Pinterest board that characterizes the aesthetic part of your holiday marketing campaign.
To get it right, you can hire the services of a photographer and or videographer to help out with the holiday campaign content creation. And in case you have skills for this, ensure your gears are fully ready.
Bear in mind that you will be creating content for several diverse holidays including those of Christmas, Cyber Monday, and Black Friday, Boxing Day, among others; thus you will be required to bring a variation of diverse props to the shoot.
In case your goal is to create a holiday campaign video, it would be nice if you create a shareable storyboard. Your video should have your starting point, middle point, and end point – nailed down, accurately. It should be on a story that makes your offer outstanding and how it can help them be better in any particular area of life.
Explore diverse social media platforms: Pinterest, Twitter, Facebook, and make the best use of video content for Instagram Stories.
The more variety of imagery you create through videos or photos, the better! Just ensure that every of your imagery connects well with your holiday campaign idea or model.
Influencer marketing is effective when done correctly. If you genuinely desire running a successful social media campaign during the holidays, consider partnering with niche influencers that perfectly fit your target audience and those that possess the right audience demographics for your business and brand.
Simply create a short list of model influencers that you would like to partner with and that will see the vision for what you want for your holiday marketing campaign. Choose those that are relevant to your target market and brand. You can easily find this out by doing a fast audit of their followers. Do such followers match your target audience and market? Do such followers look like individuals that would be interested in your products and need to know about your business?
Variety is the spice of the holiday periods! Spice up smartly…