No matter what is being said, your email recipient will keep judging your mail by their subject lines.
In reality – about 50 percent of email recipients or content readers choose whether or not to open an email based on just subject line. This is the reason it is so essential to craft email subject lines that are highly compelling – enough to get folks to click through to what you have on offer.
While subject lines might look like a small part of your entire message – they are actually one of the very first impressions that people consider with regards to content or email marketing. As a marketer, the right subject line can help you stand out from the crowd.
We believe that you genuinely desire to have your email content clicked, opened, and read often. Below are few vital tips to help spice up your subject lines and in the process to boost engagement.
What Constitutes outstanding Email Subject Lines?
Urgency – A great subject line should be able to communicate scarcity and urgency and be able to compel prospects and readers to click through or take certain action. When this is done and worded creatively & strategically, positive engagement can be recorded.
Curiosity – Should the subject line touch the recipient’s curiosity & interest, he or she would have to open the content to get more details. This will definitely result to higher open rate.
Making an offer – In general, individuals like new stuffs and experiences, particularly when they are freebies, or at least discounted. So try to make one of such related offers within your subject line.
Personalization – Individuals always want to feel special – thus when you forward them content, ensure it caters toward the individual.
Timeliness & Relevance – Creating subject lines that include trending issues or well-timed headlines can help you institute your brand as an authority in your industry and niche.
- Keep it short and sweet with every subject line you create
- Always utilize a familiar sender’s name
- Avoid making false claims
- Reveal to recipients what’s inside
- Make the recipient feel special
- Create a sense of significance
- Utilize numbers
- Pose a compelling question
- Avoid using ALL CAPS or overusing exclamation points
- Carry out A/B test for your subject lines
How do you get more people to Open Your Email?
The following basic tips will ensure your emails get read by customers.
With several billion business emails forwarded on a daily basis, it’s not easy to assure that any one email gets opened or read, even if your content is outstanding. As a business owner – the following tricks, techniques and strategies can help improve your open rates.
You have to Spend Enough Time Crafting Your Subject Line
Have in mind that your email subject or title determines a lot whether people will open your email or not. You are not required to offer all you have in that first line. When crafting a title that will receive considerable clicks, never leave it to chance. You can boost your open rates by testing out the following methods.
You have to be provocative
Think through if the title would prompt you to open the email in the first place?
You have to be exclusive
Using terms and words such as limited time, VIP, invitation, exclusive, and the deadline is tomorrow attracts and pulls people to take action. This is because a vast majority of people want to be part of the club! When you think next about inviting a target audience, try starting the subject line with the words “Exclusive Invitation to…”
Avoid the Use of Capital Letters
When you use All Capital letters in the world of email or content writing, it is like SCREAMING AT THE PERSON. This is typically an unacceptable way and is considered as improper business etiquette. If you also craft your email body with too many capitalized words, it is likely to get flagged by the active spam filters.
Create controversy around current event topics
With any current event topic that’s making waves, you can choose to take a contrarian viewpoint. You can adopt this style as long as it’s something that relates reasonably with your brand and you are candid about your take on the position.
AVOID these 4 words
Do as much as possible to avoid using these: help, free, reminder, percent off; as these are email titles that have been overused and abused and might negatively affect your open rates.
Keep it short
Let’s consider mobile devices for this point. About 30% of emails are accessed and opened on mobile devices. A large part of these devices cut off titles at 25 characters. Utilize a tool such as Litmus, an ideal tool that helps check how a subject line and email will actually look like within recipients’ inboxes based on tools they use.
Consider the “From” Field
Every email you plan on sending should always come from an identifiable person at your company. At best, this can come from the most familiar person that connects with the audience you are forwarding to. Avoid sending an email that’s from – “sales”, “the company,” or “info”. Such titles are clearly impersonal, and most certainly records low open rate.
Create Scarcity of availability with your subject line
In sales and marketing, there is that natural fear of missing out. Smart marketers are aware of this and take good advantage of it. Using words to remind consumers such as Hurry! While stocks last! among others can make readers click through so as to be part of the deal.
Curiosity is a very controlling motivator. The need to bridge the gap between what’s known and what is yet to be known – is what is referred to as the curiosity gap. In the world of email marketing, when a reader is presented with a captivating reason to click-through or NOT to – we just cannot help but satisfy our curiosity.
Always have in mind that smart clickable titles have to be adequately backed up by equally good content; otherwise the open rate will drop over time.