You don’t have any excuse as to why you shouldn’t maximize the opportunities available during the holidays to make outstanding sales and profits. This content will show you simple ways to achieve this, rightly.
Set up your business and make it ready to deliver the best of inventory & customer service. Getting it right will help you benefit hugely from the holiday sales period.
First – you have to be fully prepared to serve your customers and new prospects during such busy moments of the year, and make offers that will make you stand out from competitors.
Hire creative employees for the period
Expect loads of orders during the holidays. If that’s your goal, we advise that you never risk being short-staffed during the period. In case you are uncertain if your current staff will be able to take care of the holiday crowds, start the process to recruit new employees either virtual assistants or part time staffs.
When you hire additional staffs, this will allow you deliver better customer service, be able to have more hands to help clean up your store, make inventory restocking among other vital must-do tasks.
Such staffs must have either worked with you in times past, or have significant retail experience.
Fortify your brand
When you go the extra mile to perfect your business branding, this can help attract more customers and prospects. Doing so will help make your retail business stand out and make it a memorable brand that customers will remember and put to mind when they are writing down shopping ideas for their holiday shopping list.
To brand your business, you can schedule regular social media posts, and update followers on your holiday offerings. You can publish educative blog posts that will provide some vital holiday gift ideas that can only be dealt exclusively with your business.
Reach out and target prospective customers using digital adverts or sponsored media posts.
Organize flash sales
In case you desire making extra sales, then look into organizing a flash sale! When you announce last-minute sales, this can motivate shoppers to purchase goods from your shop that they might not have done – otherwise.
Extend your business hours during the holidays
Should you desire to earn more sales during the holiday period, we advise that you consider extending your business working hours. When you provide more time to serve your customers, you will directly be making it easier for them to check out your shop at their convenience – which of course will translate to cracking more deals.
Updating your technology
Upgrading your business tech systems can make your business’s holiday season sales go effortlessly. If it means to upgrade your POS system, or build an accessible mobile app or integrate better payment solutions, there will be loads of benefit for both you and your customers.
While Christmas is the period to be in the celebration mood and also be around your loved ones, if you’re operating any kind of business, this is one of the best times to take full advantage of the marketing opportunities it offers. It is estimated that an average family spends about $1100 on Christmas. So you need to be planning from now how to gain immensely from the multi-billion dollar sales season.
So here are some few marketing ideas for Christmas holiday season:
Providing rewards for your best customers
For any business, loyal customers are the oil for the business and thus very vital. As someone in business, never neglect faithful customers from the very onset once your business takes off of the ground. Offer them something during the holidays, such as special sale benefit that is exclusive and only available to your most loyal customers. Doing this will make them feel remembered and valued! It will bring you some extra business and sales, and will remind your loyal customers the reason they backed you in the first place.
Add some gifts
Everybody loves gifts. Most particularly during Christmas, offering small gifts that might seem baseless any other period can help brighten customers’ days and prompt them to patronize you more often. You can add these little gifts along with any purchase over a particular amount of money. Remember it doesn’t have to be anything big; a simple custom glass, a keychain or chocolate bar or anything creative and funny can do the trick.
Pinterest and Christmas
You can achieve a lot by creating Pinterest boards. Be creative with this, have fun and go wild. You can post images or videos of products like thrilling gadgets that your target market won’t be able to resist or live without. Avoid creating pins with titles that shout out – SIGN UP, BUY NOW, REGISTER, or the likes.
Customized marketing using candies
Candies serve as outstanding marketing tool, particularly during the holiday periods when people are repetitively sharing sugary treats. Several candies or sweets can be customized to reveal your business brand, logo, or any form of message you wish to showcase. Doing this provides you an ideal way to advertise to a large target audience. People who come in touch with these gift packages will think about your business and brand each time they consume one of the candies. You can give these free of charge or creatively include it with any purchase, and then watch the business roll in.
Hold a contest
The Christmas period presents the ideal opportunity to hold a contest that’s entertaining to your customers. You can produce a photo contest signifying that whoever takes the best holiday image will win free T-shirt or anything else that’s beneficial or rewarding. All you need do is be wholly creative at this, and people will be held in the contest and won’t assume that your business is only trying to make some quick bucks.
People spend loads of cash during Christmas period and other holiday periods, thus as a smart business owner, it is essential that you take advantage of this reality.